Tech support labs, worksops, cyber cafes, and special events took place at the MAX.
The MAX aimed to help developers and designers to learn about new products, showcased technological advances, and included a talent show and an award. It combined the elements of its previous DevCon conference for web designers and developers and UCON conference, which targeted software users. The first MAX conference was held by Macromedia in November 2003 in Salt Lake City, Utah. The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.
Adobe MAX is an annual creativity conference held by Adobe Inc.
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